As a career coach, I empower my clients to take control of their interviews by helping them prepare for both informational and job interviews.
working together. we develop a script, and by anticipating 80% of the questions you will be asked, you can confidently navigate the interview. Body language and para verbal (pacing, inflection, etc.) communicate 4 times what the words do, so be mindful of these non-verbal cues. The key to a successful interview is preparedness - you can't think up answers on the spot and manage the other 80% of the communicatioin process.
Interviewers frequently ask the interviewees to tell them about themselves. Do not repeat your resume—they have hopefully read it—arguably, you are insulting their intelligence.
Open with something like "I am not going to waste your time by going through my resume - you know what is there".
Your past experiences are incredibly valuable in an interview setting. The best predictor of future behaviour is past behaviour. Identify the key experiences/behaviours they seek from the job description, company website or any other source you can access. Prepare stories using the STAR format - Situation, Task, Action, Result. Your unique experiences and the way you handled them are what will set you apart in the interview.
Organizations are often interested in Problem Solving, Handling Conflict and Teamwork. Here are some examples of possible answers:
PROBLEM-SOLVING
Example Situation/Task Bullets
• In my role as Business Development Manager at XYZ Inc., I was responsible for a team of five tasked with organizing all of our client events.
• As you may know, XYZ Inc. is a top provider of enterprise security software.
• Our client events are vital to driving revenue. We host conferences and other events that feature expert speakers on critical issues in the industry.
• These events help us attract prospective new clients and retain our existing top clients.
• Unfortunately, event attendance dropped by almost 15% from 2011 to 2012, and customer retention also dropped during that period.
Example Action Bullets
• When I started planning the 2013 event schedule, I knew it would be critical to get attendance back to at least 2011 levels.
• I sat with my team members and interviewed our top sales representatives. I had some ideas about why attendance had dropped, but I wanted to look at it from all angles. Our sales reps felt we could better market the events through social media.
• We also sent a questionnaire to past attendees and partners and asked for their input on improving our events. In the feedback, we saw some key themes emerging — our clients had excellent ideas for new topics and speakers, and we also saw a clear desire for more structured networking as part of the events.
• Based on this internal and external feedback, I was able to revamp the event agendas to include additional topics and additional networking opportunities.
• I then created a whole new marketing plan, including a social media marketing component, to promote the new and improved agendas for 2013. We brought in a social media consultant to help us amp up exposure on both LinkedIn and Twitter.
Example Results Bullets
• We saw the impact of our changes right away. We saw a lot of buzz on LinkedIn and Twitter and had a record number of advance registrations for our first big event of 2013.
• For that event, we saw increased attendance by more than 25% over the previous year. We also saw a massive improvement in our event evaluation scores.
• In particular, attendees enjoyed the new networking component; over 75% said they would likely recommend the event to a colleague.
• Internally, we got great feedback from sales and senior management. I was singled out by the CEO and asked to present an overview of my approach to his senior staff meeting.
TEAMWORK
Example Situation/Task Bullets
• At Bank XYZ, we were preparing to roll out the new release of our online corporate banking platform.
• My role was to manage communications with customers about the new release, which involved coordinating with dozens of people from technology, operations, various product areas, customer service, and marketing.
• This particular release included a significant new reporting feature that customers needed — so it was essential to get it right.
Example Action Bullets
• Unfortunately, the developers ran into technical problems with the new reporting feature that was supposed to be the centrepiece of the release. They had to scale back and offer only limited functionality to make the release date. We knew that some clients would be disappointed.
• It was my job to get everyone's input on how to communicate it to customers — and I had to do it quickly because the decision was made right before the release date, and we wanted to give customers the courtesy of a heads-up.
• After a lot of back and forth with the engineers and the senior people in Product, Customer Service, and Marketing, I drafted the announcement to customers. I emphasized the positive aspects of the new functionality, explained the delay, and laid out the timeline for the full functionality.
• I also had to work with the group to quickly put together talking points for our Client Account Managers and revise the training and Help documentation.
Example Results Bullets
• I got sign-off from all stakeholders within 24 hours — a minor miracle that required a lot of persistence.
• We could then communicate strategically and proactively to clients before the release went live.
• Clients positively received the release communications. Though some were disappointed with the limited functionality, many were pleased with the benefits of the feature in the beta version and appreciated the timely and clear communications.
• I received nice kudos from the senior managers in Technology and Customer Service — they told my boss that I was invaluable in keeping everybody focused on the customer experience and making the tight deadline.
• My manager was so happy with my performance that I was promoted to Manager level primarily due to my work on this project.